HER STORY

TITI BELO is a premium women’s brand offering a Made-To-Order label, accessories, and bridal services to women. We see clothes as a tool with which women can feel empowered – emotionally for the wearer and financially for the dressmaker.

Founded in 2012 by Titilayo Belo, the eponymous label seeks to centre women in every aspect of its manufacturing, construction, media and retail. Belo’s home country is infamous for its regressive attitudes towards women, and her label exists not just to engage those attitudes but to celebrate maximalist expressions of self, permitting women to indulge in their freedoms and desires and take ownership of how they are perceived in the world.

Our collections are distinguished by an unrelenting attention to detail, tasteful exaggeration of design elements and ultra-feminine silhouettes that are functional as they are flattering. Precise tailoring and construction and a commitment to offer clients diverse options for fabric and silhouettes is the TITI BELO’s commitment to ensuring that every woman feels seen and catered to. Each piece is made in Lagos, ensuring fair labour, mindful production, and reduced waste with empowerment woven into every stitch.

Miss Belo began her design training in 2012, working as an illustrator and assistant designer for an indigenous fashion brand. A stint on the production team at ‘Music Meets Runway’ gave her insights into the workings of fashion show production, providing the push to begin her eponymous label with a collection inspired by respect for the female body and aided by prior training in architectural design.

The brand was chosen as a finalist for the 2014 Lagos Fashion and Design Week Fashion Focus incubator and is routinely lauded for its pro-feminist collections. A scholarship from the Lagos Fashion and Design Week allowed Miss Belo study fashion business at the Istituto Marangoni London School of Design, preparing her to build a brand that was as profitable as it was committed to innovation and sustainability.

Miss Belo has been chosen for two high profile grants and has been profiled by Google Nigeria in 2019 for the originality of her work and the innovativeness of her brand.

“My goal was to create a fashion brand that woman didn’t just want to own, but wanted to take ownership of. I’ve seen that happen as my label has evolved, and I am humbled by how my label has become a symbol for winning women, defying cultural and societal expectations.”

The TITI BELO brand is worn by women who lead, inspire, and influence across industries and borders. From heads of state to storytellers, innovators to culture shapers, our pieces have been spotted on:

  • First Lady of Botswana and advocate for women’s empowerment and education across Africa, Mrs Neo Jane Masisi
  • Acclaimed author and global feminist voice redefining African storytelling and womanhood, Chimamanda Adichie
  • International business executive shaping finance and strategy across continents, Omoke Adebanjo
  • Entrepreneur and advocate creating access for women in business and politics, Ife Durosinmi Etti
  • Tech founder and innovator building platforms that advance African healthcare and education, Chinny Ogunro
  • Media personality and literacy advocate amplifying Nigerian stories, Isabella Akinseye-Adediji
  • Philanthropy leader empowering nonprofits and driving social innovation in Africa, Osayi Alile
  • Brand strategist and tastemaker at the intersection of fashion, media, and culture, Vivienne Odofin
  • Film producer and content creator shaping narratives in African entertainment, Toyosi Etim-Effiong
  • Media mogul, entrepreneur, and style icon with a fearless voice and unmatched influence, Toke Makinwa
  • TV host and producer championing bold, modern African aesthetics, Stephanie Coker
  • Broadcaster and entrepreneur connecting African creatives to a global stage, Vimbai Mutinhiri-Ekpenyong 
  • Sustainable fashion advocate and model spotlighting African elegance on global runways, Aissata Sidibe
  • Executive Director of Polo Luxury Group, Harvard Business School alumna, and luxury industry leader shaping Nigeria’s high-fashion landscape, Jennifer Obayuwana
  • Celebrated artist and winner of the Future Awards Arts & Literature Award 2023, bringing fresh vision to contemporary African creativity, Morenike Olusanya,
  • Renowned serial entrepreneur, lawyer, podcast host and founder of Bland2Glam jewelry, Seyi Banigbe

and many more women who are redefining what it means to lead and look the part.